Science-Based Methodology

Basket4's methodology is based on decades of solid research in cognitive science and computer science, encompassing the fields of cognitive semiotics, psycholinguistics, and intelligent systems.

Cognitive Semiotics investigates how cognitive systems, including humans, interpret, process, create, and communicate information within specific cultural contexts, offering a comprehensive and insightful model of knowledge.

Psycholinguistics focuses on the psychological aspects embedded in natural language, exploring how humans acquire, comprehend, and produce language.

Intelligent Systems implement these solutions through computational models, leveraging technologies such as specialist machines, small and large language models.

The results of our approach are expressed in the form of Key Soft Indicators (KSIs), which reflect our methodologies of soft data analysis and quantification through user-friendly dashboards and reports. KSIs offer interpretations that traditional metrics may overlook, highlighting the subjective aspects that drive performance. Unlike Key Performance Indicators (KPIs), KSIs focus on the qualitative aspects of performance, where communicative data and nuances are measured.